Essay Plan - Genre

“Genres are evolving.” Discuss your production in respect of the concept genre.

-Intro
Genre is a way of categorising texts based on codes and conventions
Helps audiences know what to expect
Audiences compare similar music videos
Blurred boudaries by experimenting artists eg Amy Winehouse (soul/R&B/jazz)

-Steve Neal
Repetition with variations
Audiences know what to expect but want to be surprised
Hybrid (mix of 2 categories) acoustic and indie
Typical features-narrative and performance based
CLEAR EXAMPLE

-Janet Staiger
Genre can be identified using methods like empirical and social conventions
Compared similar texts at planning stage
Explored codes and conventions
Same genre-Ellie Gouldings music video
CLEAR EXAMPLE


-Jane Feuer
Genres are synthetic, they are artificially created by intellectuals
Can be seen as a way of categorising texts by identifying trends and patterns
Agree with Feuer
Found it difficult to place artist into one genre-hybrid (acoustic and indie)
My music video blurs the boundaries between genres
But not a similar/common view for others
CLEAR EXAMPLE

-Christine Gledhill
Contemporary theorist
Creative tension with the codes and conventions means more interesting texts
Thinking outside the box
Genre gave a framework-more creative
Prevented text from being individualistic, included common conventions
CLEAR EXAMPLE


-Conclusion
Genre is important because it reinforces our ideas and values
But genre can be subjective and difficult to fit in one category
Categories are always evolving.
CLEAR EXAMPLE