Cultural Position

The cultural position of my target audience is young adults, between the ages of 16-24 years who might have a dominant reading and reflect on the artists relationship as they're in the same age group as the artist.


An audience with a different ethnic background would have mixed readings towards the texts, the focus group would probably have a negotiated reading as my audience is active and would decode the text. So they might partly accept the reading of the emotions in the video that are expressed but may feel that large impact on these relationship insecurities are largely exaggerated and the real problems are undermined.


It is largely female audience rather than male that may have a oppositional reading to the text as the artist has been portrayed being needy and highly emotional, which the audience may think is untrue and believe that women have more power as well as independent. 


Audience with a similar ethnic background as the artist would probably relate to the text and feel that it is a realistic reading with a correct portrayal of themselves, they would have a dominant reading and accepting the messages.


An audience whom is poor would have an aberrant reading to the text as they might not understand the large impact on materialistic factors that have been shown to be possessed by the artist like clothes, instrument, etc. They will not be able to relate and reflect on the text as my audience is not passive but active and challenge the messages.