How far does your music video encourage audiences to confirm or challenge who they are when watching your music video?

Gauntlett's theory 'constructing identity' suggests that audiences’ identities may be shaped through accessing media texts. In my music video the lyrics portray sombre emotions and make the artist look needy as they include lyrics like ‘I want to be blind for you’, this may reconfirm audiences about the particular scenario shows of heartbreak and the insecurity of the girl. His theory relates to my music video for example my music video shows a venerable girl during a complicated insecure teenage relationship, with the use of a black and white filter effect capturing the couples emotional dilemma in the past. If my audience accept this reading to reassure them that this type of behaviour and state of mind is normal during this period of the lives, then this shows that my audience are shaping their identity through my music video.