Representation

Presentation of reality in a media text, it is NOT reality but a form of reality presented to us. Media producers have to be selective in their choice of material, however naturalistic their approach is.

SOCIAL TYPES
Which groups are over represented, misrepresented or under represented?
Representation of the female gender as innocent and needy, through posture and use of high camera angled shots. This social group has been misrepresented.
Complicated relationships in the artists life with the use of complex, emotive and dramatic lyrics. This has been over-represented.

Gauntlett's theory suggests audiences may reconfirm or challenge their identity through these social types, he says that audiences use texts as a tool kit. My audience may challenge their identity and challenge whether this representation has bee mediated.

GENDER THEORY (1)
Laura Mulvey's, the male gaze gender theory explores the idea that the camera 'sees' images through male eyes. In my music video this may be evident as the mise en scene suggests that the male is in power and control, during the scene of him picking her up and spinning her around it shows that she needs him for happiness also the editing uses a glowing effect which makes the mise en scene much more illuminated. The lyrics give connotation of the female being more needy and the male having more authority.

GENDER THEORY (2)
Judith Butler's, feminism/post feminism gender theory that suggests that gender is a performance, it is what you do at particular times rather than about who you are. This theory affected decisions made during the making of my music video, I made my music video a female performance through soft focus effects and fade transitions. Editing shows femininity with slow fades as this transition is soft and smooth reflecting the vunerability of the artist. With the use of high angled and long shots this is represented as well these particular shots portray isolation.
-Feminism=movement (c.1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress or behave as men wish them to
-Post feminism=movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men

VERISIMILITUDE
My music video creates verisimilitude, the imitation of reality
-Mise en scene: using realistic locations and settings
-Camera work: use of hand held camera.
-Editing: we are overly conscious of the editing, jumps from different scenes using slow fades not continuity editing.
-Narrative: events are constructed from different viewpoints and not just one.